Worcestershire scooped one of the major awards at the ECB Business of Cricket Awards (BOCA) which were staged at Edgbaston last night.
The awards recognise and reward off the field excellence across the first class game and Worcestershire received the final award of the evening – the County Recognition Award.
The winner of this particular award is voted for all by all first class counties and a panel of senior figures at the ECB.
It is a reflection of the overall work the winning county has done to improve their business model against the principles of the Transformation Programme.
The winner has had to have demonstrated a real transformation throughout their business through increasing revenues including new streams, creating new facilities built around the customer, restructuring their staff and putting themselves at the heart of their community.
In addition, Worcestershire were nominated in five other categories – The County Marketing Award, The County Match Customer Experience Award, The Business Change Award, The Facilities Award and The Innovation Award.
It is another massive indication that Worcestershire are heading in the right direction ON and OFF the pitch.
Worcestershire all-rounder Joe Leach tweeted: "Awesome to see Worcs CCC pick up awards last night. Testament to all the work everyone does at New Road."
ECB's Chief Operating Officer, Gordon Hollins, said: "These awards once again demonstrate the outstanding work our First Class counties did off-the-field last season to raise the profile of our domestic game and help attract a record number of spectators to the NatWest T20 Blast competition.
“As always, our judging panel were given the unenviable task of picking the winners from an outstanding pool of nominees.
"We thank them for their efforts and warmly congratulate all our winners whose hard work and creativity helped make 2014 such a memorable season for all concerned.”
ECB Business of Cricket Awards
The list of 2014 winners in full:
The County Marketing Award Warwickshire
The Major Match Marketing Award Warwickshire
The County Match Customer Experience Award Nottinghamshire
The Major Match Customer Experience Award MCC
The Business Change Award Surrey
The Facilities Award Lancashire
The Community Engagement Award Warwickshire
The Innovation Award MCC
The County Recognition Award Worcestershire
