Worcestershire CCC have pulled off a major coup in attracting Gtech as the Worcestershire Rapids shirt sleeve sponsor for the 2017 campaign.

Gtech was founded by Worcestershire born designer and inventor Nick Grey – himself a big cricket fan – 16 years ago.

Now Gtech – whose new headquarters are based on Brindley Road, Warndon – are delighted to be linking up with the Rapids and are looking forward to the season, which will include several live Sky Sports appearances.

Nick Grey, 48, said: "I love cricket and can't wait to see the guys in action this summer. Being born and bred in Worcestershire, you can take for granted the incredible New Road ground.

"When you think that Worcester folk have been playing mostly first class cricket for over 150 years, it is great to be part of it via the Gtech – Worcestershire CCC partnership."

Gtech are leaders in the field of designing and manufacturing cordless home and garden appliancers including vacuum cleaners, floor sweepers, electric bikes & grass trimmers.

Their products are renowned around the world and have resulted in countless business and innovation awards.

Gtech's Marketing Communications Manager, Verity Kalinowski, said: "Nick Grey is very conscious in reaching out and being part of community projects.

"We are heavily involved with the Worcester Wolves basketball and were looking to do something else that was linked to Worcester – and Worcestershire CCC seemed a great opportunity.

"Having just moved and settled into new premises in Worcester, the next priority is getting these sort of projects set up.

"Now is the right time for the partnership, which we see as a long term one. "Nick is very proud of being able to stay in Worcester and being a Worcester brand, so being part of something as renowned as Worcestershire CCC is very special."

Worcestershire CEO, Tom Scott, said: "I'm delighted to have Gtech on board. They are a leading business in Worcestershire and it reflects the way the Club is going in attracting major sponsors such as Gtech.

"I hope this is the beginning of a rewarding and long term relationship for both Nick and his team at Gtech.

"We owe a great thanks to our Commercial Department for attracting Gtech to the Club and a big thanks to the owner Nick Grey for investing in the Club.

"I hope they gain huge value from their association with us."