Worcestershire CCC Assistant Coach/Bowling Coach Matt Mason has given the seal of approval to the new Rapids brand name for the NatWest T20 Blast.
And the 40-year-old has revealed the determination of the squad to break their duck and reach finals day at Edgbaston in August.
Mason is hoping the new brand name will lead to a change in fortunes for the county.
The former New Road paceman said: "When the idea of the Rapids was presented to all of the lads a couple of weeks ago, they were really quite excited by it.
"Any change is good and I like the play on words with rapids. I think it will go down well in the county and in the city.
"There is a play on words with the well known flooding but also T20 is a fast moving game so hopefully we can play a brand of cricket that goes with the name.
"Hopefully a new name will bring about new results in T20."
Mason admitted: "I think we are one of only two counties not to have made finals day and that is something we definitely want to put right.
"It will be exciting with the new format, the Friday nights, and we hope to see packed houses here at New Road and hopefully we can entertain and do well."
Worcestershire will open their home T20 Blast programme against Northamptonshire Steelbacks on May 30 after a trio of away matches at Durham Jets, Lancashire Lightning and Nottinghamshire Outlaws.