Worcestershire CCC are delighted to join forces with Perform Better Limited who have become the County's new Official Gym Equipment Provider.
Perform Better have installed brand new equipment in the players gymnasium on the top floor of the Graeme Hick Pavilion which has already received the seal of approval from Worcestershire's highly-rated Strengthening and Conditioning Coach, Ross Dewar.
It is a vital part of ensuring that players are able to stay fit throughout the summer and cope with the demanding schedule of a six month season as well as the crucial power and strengthening work they undergo throughout the winter months.
With experienced Strength and Conditioning coaches, a combined 30 years of gym design expertise and a manufacturing facility that provides bespoke gym equipment, Perform Better are able to offer a full turnkey package that can cater for everyone's needs.
A major strength of Perform Better is a support team boasting four Masters of Sports Science and offering a service that ensures customers get the most from the equipment, both during installation and after.
Perform Better have access to leading experts in the Physiotherapy, Sports Rehabilitation and Recovery fields who advise on the best equipment and practises in all areas of elite sport, helping to ensure clients never miss out on the next sporting innovation.
Worcestershire CCC Sales Executive, Paul Biggerstaff, said: "Perform Better have done a fantastic job with the players’ new gym. The equipment is top drawer and I know the lads are delighted with it.
"The speed with which the transformation took place is testament to the professionalism of Perform Better and it's great to have them on board as our Official Gym Equipment Provider."
Worcestershire Strength and Conditioning Coach Ross Dewar said: "It is a massive step for us because the previous equipment we had was a little bit out-dated and we've gone with Perform Better and, for me, they are the best in the country for gym supplies.
"They've put in a great functional movement room for us and the players are going to get a lot out of it.
"We've had similar sort of stuff but their stuff is far better quality, the things that the boys need to cater for their strength and power and for the whole programme.
"It is crucially important to have the right sort of equipment, It is a tough, long season and we've got to keep the boys on the park and performing and so we need the best kit to help us and Perform Better does provide that."
Charlie Preston, Marketing Co-Ordinator of Perform Better Limited, said: "We are delighted to join forces with Worcestershire. For any professional team to have the right equipment, just to keep the players fit, is vital.
"Anything you can do in the gym in terms of injury prevention measures, to have the equipment available to do that, just enhances the ability for players to stay fit throughout the season and cope with the workloads they have to deal with throughout the games.
"That extra couple of per cent can make the difference and with Perform Better, we feel we can help to achieve that."
To offer some additional value to supporters of the Club, WCCC members can take advantage of a 10% discount on all purchases from the Perform Better website (www.performbetter.co.uk) by entering the promo code 'WCCC10.'
