Attendance figures for Worcestershire Rapids home games in the North Group of the NatWest T20 Blast this season are up 24 per cent on the 2014 figures.
A total of 20,640 spectators watched the six completed matches at New Road compared to 13,381 for the five games which were played last summer.
It has been a vindication of the Rapids ITV I advert, which ran in 30 different slots prior to the tournament harnessed to the exciting brand of cricket played by skipper Daryl Mitchell and his side in reaching the quarter-finals and good weather.
Worcestershire Commercial Director Jon Graham said: "In 2014, we launched the Rapids and it just felt a line had been drawn on the previous 10 years and we were looking at something completely different, completely fresh.
"People bought into that but it is always like the successful first album, it's what you do with the second one, and the TV advert massively helped. It is no coincidence, I don't believe in coincidences.
"The year we've gone and spoken to more people through that media, and the fact we are 24% up and let's be right, the previous year was pretty solid, so to be that far up on a very good year is phenomenal.
"We feel vindicated regarding the decisions we've made on promotion of the competition, when we've done it, how we've gone about it, what we've done with the pricing which is not change anything.
"All those things with the lads playing well and the weather being pretty good, everything has been pushing in the right direction and given us that lift in ticket sales.
"I was pretty confident it was going to happen and I'm really pleased it has been that way. I think yet again we are one of the stand-out counties and maybe three years ago we couldn't have said that.
"We've turned a massive corner in three years and I'm a big believer in if you look in the scorebook, you can't argue with that and in terms of the numbers we are producing and long may it continue."
