The UK’s largest operator of sports-based rewards programmes, Rewards4 has partnered with Worcestershire County Cricket Club (CCC) to launch a new fan initiative aimed at amplifying the club’s existing membership benefits.

Worcestershire CCC, this year’s Vitality Blast trophy winners, have a dedicated fan base which it hopes to nurture and grow further using the Rewards4Cricket platform to help supporters save money on tickets and memberships.

Created specifically to provide new ways for Worcestershire CCC to reward cricket fans, the scheme will form part of the County’s overall fan engagement programme, and will be the first time Worcestershire CCC has been able to give something back to fans for spend outside of the County. Worcestershire CCC is also excited about the prospect of promoting match day tickets and packages to the ever growing Rewards4Cricket membership base.

With over 4,500 retail and high street partners, the Rewards4 programme enables fans to collect points on their everyday spending and redeem these against the cost of memberships and match day tickets.

Matt Rawnsley, CEO of Worcestershire CCC commented: “Our members and supporters are a critical part of our DNA; their loyalty to the club over the years has been the mainstay of our success and we always strive to reward that commitment. Our membership packages already offer some of the best benefits in cricket, from our stunning members-only Graeme Hick Pavilion to reciprocal days at other venues.

“By launching the Rewards4Cricket programme, we are now able to extend these benefits even further, enabling fans to earn points on their everyday high street spend which can be redeemed back with us. We’ve found getting set up on the Rewards4 platform simple and because it’s free for us and our fans, we’re already seeing supporters activate their Rewards4Cricket membership.”

Worcestershire CCC joins other cricket counties already offering the award-winning Rewards4Cricket programme including Durham CCC, Hampshire Cricket and Glamorgan Cricket. With a number of other counties and cricketing brands primed to join the programme very shortly Rewards4Cricket is fast becoming cricket’s loyalty currency.

Tom Cowgill, director and co-founder of Rewards4, concluded: “We’ve managed to secure a unique position in providing unprecedented ways to reward fan engagement and county cricket clubs are recognising that they can benefit from this. Rewarding devoted fans by turning everyday spending into savings is proving to be a compelling concept for many, especially when it can be achieved at no cost to the county.

“We’re looking forward to welcoming Worcestershire CCC fans to the Rewards4Cricket programme and to helping them use their points to buy tickets and memberships so they can have even more unforgettable experiences at Blackfinch New Road. ”

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