Worcestershire Cricket Board Limited (WCBL) have secured a new charitable partner in the shape of the Lord Cobham Worcestershire Youth Cricket Trust (LCWYCT).
LCWYCT will work in conjunction with the WCBL and the tie-up should generate further resources to go back into supporting clubs and furthering opportunities for new and disadvantaged players.
Some of the main aims are to try and ensure 40,000 children have "bats and balls in their hands by 2020,", to take the game into disadvantaged areas, to deliver street cricket in various cities and towns, and to expand disability cricket programmes.
WCBL Cricket Development Director Tom Hill said: "With the impending changes in policy and our desire to remain ahead of the game, we need to tackle our one limiting factor in terms of our ability to generate income.
"As a Company Limited by Guarantee, this inhibits and and restricts donors being able to offer support to further the reach of grassroots cricket.
"Whilst our business model is strong in terms of delivery, this is not the preferred model in order to generate further funding.
"As a result over the past 12 months, we've been working closely in partnership with Lord Cobham Worcestershire Youth Cricket Trust in order for the Trust to become the charitable partner of Worcestershire Cricket.
"Both organisations aims of furthering the reach of grassroots cricket run parallel and this exciting new partnership should help us, as a game, generate further resources to go back into supporting clubs and furthering opportunities for new and disadvantaged players."
Hill added: "One of our main aims in conjuction with the Charity and Worcestershire Cricket is to get 40,000 children with bats and balls in their hands by 2020.
"Also to bring cricket to disadvantaged areas where perhaps those communities don't go to cricket so can we go to them and engage with them.
"We've got some exciting plans to deliver street cricket in the City of Worcester, Redditch and Dudley which, with the support of the Charity and other local partners, we are looking to do.
"Likewise with disability cricket, we are looking to expand that."
Hill cites the example of a youngsters called Finn Tonks as to what cricket can provide in enhancing his life.
He said: "We delivered a disability cricket programme in Dudley a couple of years ago. Finn really enjoyed the sessions and his whole dream was to play cricket at Lord's and follow in his grandfather's footsteps who played for Gloucestershire.
"We set up a disability section at Oldswinford and Stourbridge Social Cricket Club. Finn went along and through the Trust we managed to take Finn and his team down to Lord's to play in the National Disability Tournament in the indoor school.
"That is what we want to do in conjunction with the Charity, to give more kids, more opportunities because cricket can genuinely changer people's lives by giving them opportunities, confidence, hope etc."