It is business as usual for Worcestershire Director Of Cricket Steve Rhodes who celebrates his 50th birthday today (Tuesday).
Steve was pictured before the start of play at Grace Road today with all his team-mates and coaching and medical staff wearing a "Bumpy's big 50th" T-shirt.
But Rhodes is viewing the milestone as just another important day at work as he prepares the county squad on the third day of the LV = County Championship match with Leicestershire.
However he does take pride in the fact that 2014 also represents him reaching the 30 season mark as a player and member of the coaching staff at New Road.
Rhodes said: "You know me, to me it's another day. I know it's 50 but it will be an important day at work as well.
"It is just another day. I don't want any big bashes or anything like that because it's not my style.
"But I'm very proud of the 30 years at Worcester. Hopefully may that continue.
"I absolutely love this club. It's been so good to me going back to my playing days after moving from Yorkshire in the mid 1980s.
"It may be harder these days to win trophies but my determination to help make the club successful is as strong as ever."
Rhodes spent 20 distinguished years with Worcestershire as a player during one of the most successful periods in their history before succeeding Tom Moody as Director of Cricket in 2005 after a brief spell as his assistant.
Within two years, he had steered the county to the Pro 40 League title and has played a key role in helping the county recover slowly but surely from the decimation of the 2007 floods.
He admitted: "It was more fun as a player than coaching without a doubt but the game has changed immensely.
"We played really hard on the field in the early and mid days at Worcester but you wouldn't say our preparation was particularly good!
"Because the preparation wasn't particularly good, it meant we had a lot of fun.
"Certainly I look back on some of those times and we did have a ball. But we played hard on the field, we had some good players and we knew how to play cricket.
"But these guys at the moment, they are totally professional in the way they prepare, the way they recover, and the way they play the game.
"Possibly they are having a little bit less fun than we used to do but we've had a nice winning run and we are playing good cricket.
"If you ask any of the boys in the dressing room, they are loving it."