Award winning company Jelf have become Worcestershire CCC's new official insurance broker.

The County are delighted to announce the link up with Jelf who provide expert advice to both businesses and individuals on matters relating to insurance, healthcare, employee benefits and financial planning.

Jelf work with 69,000 corporate and commercial clients, covering a wide spectrum from small owner-managed businesses to SMEs and larger corporates.

They also have more than 45,000 individual clients.

Jelf work side by side with clients as their trusted adviser to understand their needs and individual circumstances.

They are committed to their clients and to delivering excellent client service through their nationwide presence and local reach.

Business director Paul Dudley has enjoyed a successful career in representing sports clubs across many fields including cricket, football, rugby and motor sport.

Worcestershire General Manager Jon Graham said: "We are delighted to have Jelf as our brand new insurance broker partner

"They are a local firm and are specialists in insurance for sporting institutions. We had to renew our products and Jelf have negotiated some amazing deals on our behalf.

"Not only are we saving money on our insurance premiums but Jelf are also committing to money on sponsorship as well

"It is a partnership. It is not just someone looking after our insurance. Jelf are also investing in the club and we will be hosting management meetings for Jelf in The View.

"They also want to get heavily involved with local community initiatives that go beyond the first class game. It is a really exciting and different partnership, not one we have done before.

"There is a lot of value that goes beyond the traditional sponsorship deal. It does have a lot more reach than that.

"It is one of those deals which has taken quite a long time to get to the point where we have agreed on it. But now we are there we are really chuffed and looking forward to working with each other.

"Jelf will support all the events we do at New Road and we will have a close working relationship that is going to be key."