Reggae legends UB40 are to top a star studded all-day music festival at Worcestershire CCC's New Road ground on Saturday, September 10.
Lulu, the Lighthouse Family, M People with Heather Small, Alexander O'Neal and the Real Thing are also part of the bill for a 12 hour music extravaganza at the County's headquarters.
It is a line-up with a combined record sales of more than 200 million and dozens of hits spanning all eras from the 1960s up until the 2000s.
Tickets will go on sale on Friday 22nd April – all to be purchased on line via the website www.wccc.co.uk and for additional information www.wccc.co.uk/concerts.
Tickets are available at a Super Early Bird price of just £40 for Adults, £10 for under 12’s and in the corporate areas from just £100 per person to include a premium grazing buffet, private bars and private viewing areas.
To book tickets please click here.
It will be the first major music concert at New Road since legend Elton John appeared in 2006 and thousands of fans were treated to a superb two hour show.
But this September's concert has SIX top chart acts to delight music lovers in Worcester and beyond – with doors opening at 11am and the event drawing to a close at midnight.
Worcestershire General Manager Jon Graham said: "In terms of the sheer number of top artists and the number of records sold, in excess of 200 million, this will be the biggest concert ever staged at New Road.
"It is a massive for the club, massive for music lovers throughout the city, Worcestershire and beyond. We've got some fantastic artists and a lot of work has gone into securing them.
"We didn't want to do a normal concert with one artist in an evening.
"The Elton John concert 10 years ago was a massive event and is a hard act to follow. People still talk about it after all this time but this is something different.
"We wanted to look at more of an all day event which is really going to appeal to families first and foremost, is value for money – and is about having fun."
Graham believes the diversity of the bill will appeal to all age groups.
He said:"It is an exciting bill. If you look at all those acts, we feel they will appeal to an age range from 25 to 65.
"Our head-line act UB40, I challenge anyone not to name at least one of their hits if you are over the age of 25, a fantastic band and from just down the road in Birmingham.
"Heather Small has got an amazing voice and Lighthouse Family another band who have had so many hits. "Alexander O'Neal, recently on Celebrity Big Brother, has had worldwide hits.
Lulu has had hits going back to the 60s and done duets with just about every major artist over the last 30-40 years including Take That and the Real Thing had a string of big hits.
"It should be an occasion to remember for everyone there."
Graham explained the decision to stage the event in September as opposed to the height of the summer and cricket season.
He said: "It is difficult to stage a concert slap bang in the middle of the summer because of the fixtures and there is a risk when it comes to potentially to things like the outfield.
"But we've had some Indian summers in recent Septembers and let’s hope that 2016 continues that trend."
UB40 have themselves sold over 70 million records worldwide since their first hit single, the double 'A' side 'Food For Thought' and 'King' in 1980.
They have chalked up three number one hits, all of them cover versions with Neil Diamond's 'Red Red Wine', Sonny and Cher's 'I Got You Babe' and Elvis Presley's 'Can't Help Falling In Love.'
UB40 also have had two number one albums with 'Labour Of Love' and 'Promises And Lies.'
Lulu had her first hit back in 1964 with Shout and then an America number one with the title song to the film 'To Sir With Love' in which she featured alongside Sidney Poitier three years later.
After a string of 1960s hits and then David Bowie's 'The Man Who Sold The World' in 1973, she has constantly reinvented herself and returned to the top of the charts with 'Relight My Fire' alongside Take That in 1993.
The Lighthouse Family chalked up a string of 1990s hits including 'Lifted', 'Ocean Drive', 'Raincloud', 'High' and 'Lost In Space' – all top 10 singles – plus three top 10 albums and have been a popular stage attraction since reforming in 2010.
M People put together a run of 13 top 20 singles in the 1990s such as 'Moving On Up', 'One Night In Heaven' and 'Search For The Hero' as well as a trio of best selling albums.
Alexander O'Neal enjoyed 14 top 40 hit singles in the 1980s with 'Criticise' one of five smashes from the mega-selling album 'Hearsay'.
More recently he has been seen in the Channel 5 reality series 'Celebrity Big Brother.'
The Real Thing are best remembered for their massive number one hit 'You To Me Are Everything' but they also had several other big successes.
